Our mission is to educate, promote and support horsemanship and the Western lifestyle as a therapeutic and healing option for the Western community, particularly those who may be in need.


Our vision is to unite companies, brands and individuals to help provide support to families and individuals that are in need, whether financially, emotionally or spiritually.


Our purpose is to provide the necessary means to help individuals or family get through their difficult times and help them heal.

The Man Behind The Foundation


Scott Knudsen is far from your typical 5th generation Texas cowboy. With a business degree from Tarleton State University in Stephensville, TX. His journey has been anything but ordinary. Struck by lightning—in the head with a discharge from his hand—Scott's resilience and unique experiences have shaped his remarkable storyAs the host of the weekly podcast "Cowboy Entrepreneur " available on popular platforms like Spotify, iHeartRadio, and Apple Podcasts, Scott shares insights into the cowboy way of life combined with entrepreneurial wisdom.He's not only a podcast host but also a familiar face on television. Scott previously hosted the series on EQUUS TV, ON THE ROAD WITH THE COWBOY ENTREPRENEUR, and has a new show set to stream on Knekt TV.Adding to his repertoire, Scott is an accomplished writer, with his first book, "Sovereign Rein," already published by Leadership Books. His second book, "You Can't Crack That Egg Twice," is set to release in the summer of 2024. Scott also contributes to "Rodeo Life" magazine, showcasing his passion for storytelling.In the spring of 2025, audiences can anticipate the release of "Lightning Cowboy: A True American Love Story," an autobiographical feature film chronicling Scott's survival from lightning strikes and the profound themes of faith and family that have shaped his life.Beyond his creative endeavors, Scott is a sought-after keynote speaker, captivating audiences nationwide with his inspiring story. He's also an adept emcee and brand ambassador, leveraging his diverse experiences to connect with audiences across various platforms.Scott's impact extends globally, with appearances on podcasts in over 7 countries and coverage from prestigious media outlets such as Fox News, BBC, and The Guardian. His resilience and passion for giving back led him to co-found the Cowboy Entrepreneur Foundation, which supports families in the Western Cowboy community through initiatives like cowboygive.org.

Get Involved

Saddle Up

Join us in making a difference by filling out our contact form; whether it's for a donation, sponsorship, media inquiry, or expressing your interest in board membership, your support is a vital step toward realizing our mission.