Scott Knudsen: The Cowboy Entrepreneur — Struck by Lightning, Dead 3 Times, and Still Riding for a Purpose

Scott Knudsen is not your ordinary cowboy. A 5th-generation Texas rancher, Tarleton State University business graduate, and survivor of more than most men could imagine, Scott brings together authenticity, resilience, and relentless

faith in everything he does.

He’s survived:

⚡ Struck by lightning through his head and out his hand while holding his infant daughter

🦴 Over 60 broken bones

🧠 10 concussions

🛠️ Metal throughout his body

💀 Declared clinically dead three times

… and somehow lived to tell it all with strength, humor, and unstoppable grit.

Scott is the creator and host of the Cowboy Entrepreneur Show, broadcasting weekly across iHeartRadio, Spotify, Apple Podcasts, and more than a dozen global platforms.

You can also catch full episodes on the Cowboy Entrepreneur YouTube channel

where cowboy culture meets leadership, business, and faith.

This fall, Scott takes his message on the road (literally!), with his all-new national TV show: On the Road with the Cowboy Entrepreneur

Airing on the American Country Network, showcasing Western living, cowboy wisdom, and the unsung heroes of rural America.

Scott also contributes to Faith Channel, Equus Television,Ride TV, Cowboy Channel, among many others.

Next year, Scott’s incredible life story hits the Big Screen in a new feature film:

Lightning K Ranch (working title),

a gripping drama inspired by his real-life near-death lightning strike, the lifelong impact of Traumatic Brain Injury, and how faith, family, and raw determination helped him overcome impossible odds.

Scott’s book, Sovereign Rein: A Collection of 17 Real-Life Cowboy Stories,

offers unforgettable life lessons from the saddle. His second book arrives next year alongside an online Bible devotional course, continuing his mission to inspire from the ranch to the pulpit.

A national contributor to Rodeo Life Magazine (with over 1 million subscribers), Scott also serves as an AQHA Professional Horseman and AQHA Ambassador—sharing his knowledge and leadership across the equestrian world.

In high demand as a keynote speaker, Scott appears regularly on the National Force Tour and at conferences and events across the U.S. and abroad. He’s also a Brand Ambassador, faith-based show host, and now diving into multiple

acting projects, sharing his cowboy heart and cinematic presence with new audiences.

With scars, steel, and a soul forged in fire, Scott Knudsen is a living testament to what faith, family, and fortitude can do. Whether in the arena, on camera, or behind the mic—he’s riding for a greater purpose and bringing others along with him.